Brad is a brand manager of a line of laundry detergent products in his company.His company's sales representative in Dayton,OH informed him that a competitor was conducting a test-market of a new line of strongly-scented laundry products.Brad knew from consumer research that consumers do not like overly strong scents,so he directed this sales representative to purchase all of the competitor's product in the stores in an attempt to make the product appear to sell well in the test-market so that the company will falsely believe that the product was successful.Brad's actions are called:
A)cannibalization
B)guerilla marketing
C)test-market sabotage
D)test-market deception

Question

Quizplus · Accepted Answer

Brad's actions are called test-market sabotage, as he is intentionally interfering with the competitor's test-market results by purchasing their products to create a false impression of success.

Brad Is a Brand Manager of a Line of Laundry