Which element of the marketing mix can be examined with a test-market?
A)product
B)price
C)promotion
D)all of the above

Question

Quizplus · Accepted Answer

A test market can be used to examine all elements of the marketing mix, including product, price, and promotion. It involves launching a product or service in a small geographic area to measure consumer response before launching it more widely. The test market can help a company refine its marketing mix to maximize chances of success.

Which Element of the Marketing Mix Can Be Examined with a Test-Market