In computing estimated market share for products for which repeat purchases are important in test markets,the correct formula is:
A) trial buyers - repeat purchase rate = market share
B) trial buyers + repeat purchase rate = market share
C) trial buyers/repeat purchase rate = market share
D) trial buyers x repeat purchase rate = market share
Correct Answer:
Verified
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Q30: Which of the following is a disadvantage
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Q32: The average test-market requires about:
A)one month
B)six months
C)twelve
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