A scientific procedure that allows a new product to be tested under realistic market conditions is called a:
A) test-market
B) market segmentation study
C) TQM
D) simulated test
Correct Answer:
Verified
Q29: In computing estimated market share for products
Q30: Which of the following is a disadvantage
Q31: If a product is tried by 20
Q32: The average test-market requires about:
A)one month
B)six months
C)twelve
Q33: All of the following are broad uses
Q35: If salespeople in a test-market city spend
Q36: When the gender of respondents (male,female)is thought
Q37: A test-market that is too _ may
Q38: Factorial designs allow researchers to measure interaction
Q39: All of the following are ways of
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