A test-market that is too ____ may ____ sales because typically the early adopters of new products are the heavy users of the product.
A) short;overestimate
B) short;underestimate
C) long;underestimate
D) long;overestimate
Correct Answer:
Verified
Q32: The average test-market requires about:
A)one month
B)six months
C)twelve
Q33: All of the following are broad uses
Q34: A scientific procedure that allows a new
Q35: If salespeople in a test-market city spend
Q36: When the gender of respondents (male,female)is thought
Q38: Factorial designs allow researchers to measure interaction
Q39: All of the following are ways of
Q40: Electronic test markets allow researchers to measure
Q41: Which of the following marketing functions is
Q42: When salespeople in a test-market city spend
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