All of the following are ways of projecting test-market results EXCEPT:
A) ratio of test product sales plus overall company sales to industry sales
B) straight trend projections
C) marketing penetration x repeat-purchase rate
D) consumer surveys
Correct Answer:
Verified
Q34: A scientific procedure that allows a new
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Q36: When the gender of respondents (male,female)is thought
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Q40: Electronic test markets allow researchers to measure
Q41: Which of the following marketing functions is
Q42: When salespeople in a test-market city spend
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Q44: In which experimental design is a single,categorical
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