If salespeople in a test-market city spend an inordinate amount of time setting up and updating point-of-sale displays in supermarkets,this creates which type of problem?
A)overused test-markets
B)media isolation
C)overattention
D)self-contained trading areas

Question

Quizplus · Accepted Answer

Overattention refers to a situation where salespeople focus too much on one aspect of marketing, such as setting up point-of-sale displays, to the detriment of other important elements. This can create problems such as misallocation of resources, neglect of other marketing channels, and unrealistic results in the test-market.

If Salespeople in a Test-Market City Spend an Inordinate Amount