Which of the following is a disadvantage of test-marketing?
A)cost
B)time
C)loss of secrecy
D)all of the above

Question

Quizplus · Accepted Answer

Test-marketing can be costly, as it involves producing and distributing the product on a small scale. It also takes time to conduct and analyze the results, which can delay the product launch. Furthermore, test-marketing can reveal the company's product concept to competitors, which can result in loss of secrecy and potential copycats. Therefore, all of the above options are disadvantages of test-marketing.

Which of the Following Is a Disadvantage of Test-Marketing