All of the following are factors to consider in test-market selection EXCEPT:
A)product price
B)population size
C)media isolation
D)competitive situation

Question

Quizplus · Accepted Answer

Product price is not typically a factor in selecting a test market; instead, it is a characteristic of the product itself. Test-market selection usually focuses on demographic and market conditions like population size, media isolation, and competitive situation.

All of the Following Are Factors to Consider in Test-Market