All of the following are broad uses of test-markets EXCEPT:
A)forecasting the success of a newly developed product
B)testing hypotheses about different options for marketing mix elements
C)identifying weaknesses in product designs or marketing strategies
D)determining the suppliers of raw materials used in the production of the product

Question

Quizplus · Accepted Answer

Test-markets are not typically used to determine the suppliers of raw materials used in the production of the product. The other options listed are all common uses of test-markets.

All of the Following Are Broad Uses of Test-Markets EXCEPT