Question 1

The arrangement of data into a row-and-column format that gives the number of responses for each category of the variable is known as a(n)____________________ table.

Accepted Answer

The answer of The arrangement of data into a row-and-column...

Question 2

Which of the following is used to simplify and clarify data?
A)tables
B)graphs
C)charts
D)all of the above

Accepted Answer

All of the options listed are used to simplify and clarify data. Tables and charts provide straightforward ways to organize information in a clear and concise manner while graphs visually display data trends and patterns. Using all three together can provide a comprehensive and easy-to-understand representation of data.

Question 3

Another name for data transformation is:
A)index analysis
B)data conversion
C)quadrant analysis
D)data exchange

Accepted Answer

Data transformation refers to the process of converting data from one format or structure to another. Therefore, the most appropriate name for this process is data conversion. The other options, such as index analysis, quadrant analysis, and data exchange, do not accurately describe this process.

Question 4

When a researcher makes inferences about the meaning of the data from a research study and draws conclusions about what these data mean in terms of their marketing implications,this is an example of:
A)data indexing
B)data analysis
C)quadrant analysis
D)data interpretation

Accepted Answer

The process described in the question is data interpretation, which involves analyzing the results of a study and drawing conclusions that have marketing implications. Data indexing involves organizing data for easier analysis, quadrant analysis involves dividing data into four parts for analysis, and data analysis is a broader term that includes interpretation but also encompasses other activities such as cleaning and organizing data.

Question 5

A researcher is reviewing average household income data and sees that one household reported an annual income of over $1 million.This value lies outside the normal range of the data and is called a(n):
A)abnormality
B)marginal
C)outlier
D)quartile

Accepted Answer

An outlier is a value that lies outside the normal range of the data. In this case, the household with an annual income of over $1 million is the outlier. Choices A and B are not appropriate terms to describe this situation, and quartile refers to a specific division of the data into four equal parts.

Question 6

The appropriate technique for addressing research question involving relationships among multiple less-than interval variables is ____________________.

Accepted Answer

The answer of The appropriate technique for addressing research question...

Question 7

Data with which type of distribution are appropriate for division based on the median split?
A)normally distributed
B)unimodal distribution
C)bimodal distribution
D)uniform distribution

Accepted Answer

The answer of Data with which type of distribution are...

Question 8

When tabulation is done by hand to create a frequency table,this is called ____________________ the data.

Accepted Answer

The answer of When tabulation is done by hand to...

Question 9

Which of the following is an extension of cross-tabulation in which responses to two rating-scale questions are plotted in four quadrants of a two-dimensional table?
A)performance analysis
B)transformation analysis
C)quadrant analysis
D)median split analysis

Accepted Answer

Quadrant analysis is an extension of cross-tabulation that plots responses to two rating-scale questions in four quadrants of a two-dimensional table. Performance analysis refers to the evaluation of an individual's performance, while transformation analysis involves transforming data from one type or format to another. Median split analysis is a technique used to divide a group of participants into two equal groups based on a median score on a variable. None of these options are directly related to the described extension of cross-tabulation.

Question 10

A researcher desires a graphical representation of central tendencies,percentiles,variabilities,and the shapes of frequency distributions of the data.Which of the following will do this for the researcher?
A)interquartile map
B)perceptual map
C)histogram
D)box and whisker plot

Accepted Answer

A box and whisker plot provides a graphical representation of the central tendencies (median), percentiles (quartiles), variability (range or interquartile range), and the shape of frequency distributions. It is an effective way to compare multiple sets of data and identify outliers. The other options (interquartile map, perceptual map, histogram) may provide some of this information, but not as comprehensively as a box and whisker plot.

Question 11

When a third variable is included in the analysis that is studying the relationship between an independent variable and a dependent variable,and this third variable changes the relationship between the independent variable and the dependent variable in an important way,this third variable is called a(n):
A)spurious variable
B)moderator variable
C)contingency variable
D)outlier variable

Accepted Answer

A moderator variable is a third variable that changes the relationship between the independent variable and dependent variable in an important way. It is also sometimes referred to as an interaction variable or a conditional variable. A spurious variable refers to a variable that appears to be related to the dependent variable but is actually not related once other variables are taken into account. A contingency variable is another term for a moderator variable. An outlier variable refers to a single observation or data point that falls outside the normal range of values for the other observations in the data set.

Question 12

The orderly arrangement of data into a table is known as ____________________.

Accepted Answer

The answer of The orderly arrangement of data into a...

Question 13

A graph in which the height of a bar matches the frequency with which that category occurred is called a(n)____________________.

Accepted Answer

The answer of A graph in which the height of...

Question 14

Index numbers require which level of measurement?
A)nominal
B)interval
C)ratio
D)ranked

Accepted Answer

Index numbers are a type of measurement that compares the value of a variable at two different points in time. To calculate an index number, you need to know the value of the variable at both points in time, and you need to be able to express the value of the variable in terms of a ratio. For example, if you want to calculate the index number for the price of a gallon of milk, you would need to know the price of a gallon of milk at two different points in time, and you would need to be able to express the price of a gallon of milk in terms of a ratio.

Question 15

When a researcher combines the "Strongly Disagree" and "Disagree" responses on a Likert scale item to a single "Strongly Disagree/Disagree" percentage,this is an example of:
A)data indexing
B)collapsing the data
C)the outlier effect
D)a box and whisker plot

Accepted Answer

Collapsing the data refers to combining categories or collapsing multiple responses into one. In this case, the researcher is combining "Strongly Disagree" and "Disagree" into a single category, which is an example of collapsing the data.

Question 16

When a respondent's answers to ten Likert-scale items are added up to form a total subtest score for these questions,this is an example of:
A)data indexing
B)data transformation
C)contingency analysis

Accepted Answer

Data transformation refers to the process of changing the structure or format of data to prepare it for analysis. Adding up the scores of Likert-scale items to form a total subtest score is a common example of data transformation. Data indexing refers to creating an index or score that represents a combination of variables, while contingency analysis involves examining the relationship between two or more variables.

Question 17

All of the following are software packages that can be used for data analysis EXCEPT:
A)Excel
B)SPSS
C)SAS
D)Word

Accepted Answer

Excel, SPSS, and SAS are well-known software packages for data analysis, but Word is primarily a word processing software and is not designed for data analysis.

Question 18

An analysis that compares the answer to the question: "How important is each of these attributes to you for an overnight delivery service?" (e.g.on-time delivery,accurate invoicing,price,and so forth)when comparing several delivery service companies with a rating scale that rates these companies on the quality of their service on these same attributes is known as a(n):
A)moderator analysis
B)contingency analysis
C)importance-performance analysis
D)index analysis

Accepted Answer

The analysis that compares the importance of attributes to customers with the quality of service provided on those attributes is called an importance-performance analysis. This type of analysis can help identify areas that need improvement to meet customers' expectations and preferences. Therefore, choice C, importance-performance analysis, is the best fit for the given scenario.

Question 19

It is hypothesized that an individual's style of processing information (i.e. ,verbal or visual)will influence the impact an advertising execution will have on attitudes toward the brand advertised.Style of processing,then,is considered which type of variable?
A)dependent variable
B)external variable
C)internal variable
D)moderating variable

Accepted Answer

Style of processing is considered a moderating variable because it affects the relationship between the advertising execution and attitudes toward the brand advertised. The impact of the advertising execution on attitudes is dependent on an individual's style of processing information.

Question 20

Scores or observations recalibrated to indicate how they relate to a base number are referred to as:
A)index numbers
B)rank orders
C)elaborated numbers
D)real numbers

Accepted Answer

Index numbers are used to compare values or observations to a base number or a certain point in time. This allows for better comparison and analysis of data over time, across different locations, or between different variables. Rank orders are simply used to order observations from highest to lowest, elaborated numbers are not a recognized term, and real numbers refer to any number on the number line and not specifically recalibrated numbers.

Quiz 20: Basic Data Analysis: Descriptive Statistics

The arrangement of data into a row-and-column format that gives the number of responses for each category of the variable is known as a(n)____________________ table.

Which of the following is used to simplify and clarify data?

Another name for data transformation is:

When a researcher makes inferences about the meaning of the data from a research study and draws conclusions about what these data mean in terms of their marketing implications,this is an example of:

A researcher is reviewing average household income data and sees that one household reported an annual income of over $1 million.This value lies outside the normal range of the data and is called a(n) :

The appropriate technique for addressing research question involving relationships among multiple less-than interval variables is ____________________.

Data with which type of distribution are appropriate for division based on the median split?

When tabulation is done by hand to create a frequency table,this is called ____________________ the data.

Which of the following is an extension of cross-tabulation in which responses to two rating-scale questions are plotted in four quadrants of a two-dimensional table?

A researcher desires a graphical representation of central tendencies,percentiles,variabilities,and the shapes of frequency distributions of the data.Which of the following will do this for the researcher?

The orderly arrangement of data into a table is known as ____________________.

A graph in which the height of a bar matches the frequency with which that category occurred is called a(n)____________________.

Index numbers require which level of measurement?

When a researcher combines the "Strongly Disagree" and "Disagree" responses on a Likert scale item to a single "Strongly Disagree/Disagree" percentage,this is an example of:

When a respondent's answers to ten Likert-scale items are added up to form a total subtest score for these questions,this is an example of:

All of the following are software packages that can be used for data analysis EXCEPT:

It is hypothesized that an individual's style of processing information (i.e. ,verbal or visual) will influence the impact an advertising execution will have on attitudes toward the brand advertised.Style of processing,then,is considered which type of variable?

Scores or observations recalibrated to indicate how they relate to a base number are referred to as: