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Exploring Marketing Research Study Set 1
Quiz 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up
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Question 21
Multiple Choice
In writing a research report,the idea that "all parts needed for effective communication should be included,and no more than this" deals with which aspect of the report?
Question 22
Multiple Choice
In the communication process,the findings of the research project report would be considered the:
Question 23
Multiple Choice
Hans is writing a letter to include after the title page of a research report.The purpose of this letter is to release or deliver the report to the recipient rather than provide detailed information of the research findings.This letter is called the:
Question 24
True/False
Thorough preparation and practice for an oral presentation of a research report is one of the keys to an effective presentation.
Question 25
Multiple Choice
In the communication process,the marketing manager who makes a decision based on the marketing research would be part of which element of the communication process?
Question 26
Multiple Choice
The oral presentation at the end of a research project would be part of which element of the communication process?
Question 27
Multiple Choice
The manager who writes the report would be part of which element of the communication process?
Question 28
Multiple Choice
Which element of a research report should state the title of the report,for whom the report is prepared,by whom it was prepared,and the date of releases or presentation?