Coke,Diet Coke,Cherry Coke,Coke Zero,and Coke with Lime constitute Coca Cola's ________ of soft drinks.
A)product mix
B)distribution strategy
C)product cluster
D)product line

Question

Quizplus · Accepted Answer

The options given in the question (Coke, Diet Coke, Cherry Coke, Coke Zero, and Coke with Lime) are all similar but differentiated variants of the same product - Coca Cola. This set of products is known as a product line, which is a group of similar products that are marketed under the same brand name by a company. Therefore, option D - product line, is the correct answer. Option A - product mix - refers to the entire range of products a company offers, which may include multiple product lines. Option B - distribution strategy - refers to the methods and channels used by a company to make its products available to customers. Option C - product cluster - is not a commonly used term in marketing and is not relevant to this question.

Coke,Diet Coke,Cherry Coke,Coke Zero,and Coke with Lime Constitute Coca Cola's