Since potential customers are unaware of a product during its introductory stage,initial promotion concentrates on ________.
A)reducing the size of an available market through selective advertising
B)informing the market about the item and explaining its features,uses,and benefits
C)communicating new uses for the product
D)getting word-of-mouth referrals

Question

Quizplus · Accepted Answer

During the introductory stage, potential customers are unfamiliar with the product, and therefore, initial promotion focuses on informing the market about the item and explaining its features, uses, and benefits. This helps to create awareness and generate interest in the product.

Since Potential Customers Are Unaware of a Product During Its