Coppertone manufactures sunscreens with various SPF factors, which constitutes the company's ______.
A) product line
B) product cluster
C) distribution strategy
D) product mix

Question

Quizplus · Accepted Answer

Coppertone's sunscreens with various SPF factors constitute the company's product line because they are all related products that are sold to the same customer group (sunbathers) and are marketed through the same channels.

Coppertone Manufactures Sunscreens with Various SPF Factors, Which Constitutes the Company's