In which stage of the product life cycle do competitors enter the field with similar offerings?
A) maturity stage
B) growth stage
C) introductory stage
D) decline stage

Question

Quizplus · Accepted Answer

Competitors usually enter the market in the growth stage, as this is when the product is gaining acceptance and sales are increasing. In the introductory stage, there are usually only a few players in the market, and in the maturity stage, the market is saturated with competitors. The decline stage is marked by decreasing sales and profitability, so it is unlikely that competitors would enter during this stage.

In Which Stage of the Product Life Cycle Do Competitors