The new-product development stage that deals with the elimination of ideas that do NOT mesh with overall company objectives is ______.
A) testing
B) screening
C) commercialization
D) product development

Question

Quizplus · Accepted Answer

The screening stage involves evaluating potential new product ideas and eliminating those that do not align with the company's overall objectives. Testing is a later stage that involves trying out prototypes or beta versions of the product. Product development is the stage where the idea is turned into a tangible product, and commercialization is the final stage where the product is introduced to the market.

The New-Product Development Stage That Deals with the Elimination of Ideas