Communications that are fear-based (e.g., messages about the dangers of smoking) are not always effective. They tend to be most effective when they elicit ____, and least effective when they elicit ____.

Question

Quizplus · Accepted Answer

Fear-based messages can be effective if they elicit moderate levels of fear, which can motivate individuals to take action to reduce the perceived threat. However, if the fear is too high, people may become overwhelmed and feel helpless, reducing the likelihood of taking any action. Conversely, if the fear is too low, people may not perceive the threat as significant enough to warrant any action.

Communications That Are Fear-Based (E