Research suggests that there are two main factors that make a source credible: ____.

Question

Quizplus · Accepted Answer

Research indicates that the two main factors that make a source credible are expertise (demonstrated knowledge, skill, or experience in a relevant field) and trustworthiness (perceived honesty, integrity, and reliability). Likeability and similarity may influence a person's perception of a source but are not considered as important as expertise and trustworthiness.

Research Suggests That There Are Two Main Factors That Make