Joe is a freshman at Princeton University. All else being equal, who will be most persuasive to him based on the principles of source likeability?

Question

Quizplus · Accepted Answer

According to the principle of source likeability, people are more likely to be persuaded by someone they like and have a positive attitude towards. In this scenario, Jordan, who is a freshman at Princeton University like Joe, is most likely to be perceived as likeable by Joe compared to the other options who are either unknown or from different universities. Therefore, Jordan has a higher chance of being persuasive to Joe.

Joe Is a Freshman at Princeton University