Which theory posits that there are two major routes to persuasion: central and peripheral?

Name: Which theory posits that there are two major routes to persuasion: central and peripheral?
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The elaboration likelihood model posits that there are two major routes to persuasion: the central route and the peripheral route. The central route involves a thorough analysis of the information presented, while the peripheral route involves more superficial cues such as attractiveness or source credibility.

Which Theory Posits That There Are Two Major Routes to Persuasion