When people process persuasive messages using the central route (rather than the peripheral route), they expend ____ energy and, if they change their attitudes as a result of the message, are likely to end up with ____ attitude change.

Question

Quizplus · Accepted Answer

When people process persuasive messages using the central route, they engage in careful and effortful thinking, which requires more cognitive energy. This type of processing leads to a more enduring and stronger attitude change because people are more likely to be convinced by the quality and strength of the arguments presented in the message, rather than superficial cues (as in peripheral processing). Therefore, option A is the correct answer.

When People Process Persuasive Messages Using the Central Route (Rather