Some research has examined the relative effectiveness-across collectivist and individualist cultures-of group-oriented messages (e.g., "Share this breath-freshening experience")versus individual-oriented messages (e.g., "Treat yourself to a breath-freshening experience"). This research has found that the ____.

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Research indicates that the effectiveness of advertising messages can vary based on cultural context. Group-oriented messages tend to be more persuasive in collectivist cultures, which value group cohesion and collective goals, while individual-oriented messages resonate more with people from individualist cultures, where personal achievement and independence are emphasized.

Some Research Has Examined the Relative Effectiveness-Across Collectivist and Individualist