Which group of individuals is most likely to be simultaneously receptive to persuasive messages but UNLIKELY to yield to them?
A) Those who are low in intelligence and low in self-esteem
B) Those who are low in intelligence and high in self-esteem
C) Those who are moderately high in intelligence and low in self-esteem
D) Those who are moderately high in intelligence and high in self-esteem
Correct Answer:
Verified
Q97: A fear-based message is most likely to
Q98: Psychologists who study persuasion use the term
Q99: Hovland's approach to the use of fear
Q100: Advertisers and marketers use the term _
Q101: Social psychologists distinguish between two major routes
Q103: Frank has moderately low self-esteem, but his
Q104: Distracting people can be a useful strategy
Q105: Individuals who are high in self-monitoring are
Q106: Some research has examined the relative effectiveness-across
Q107: Which group is easiest to persuade?
A)Moderately intelligent
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