Individuals who are high in self-monitoring are more likely than others to be persuaded by ads that focus on a product's ____.

Question

Quizplus · Accepted Answer

Individuals high in self-monitoring are more sensitive to social cues and tend to adapt their behavior to fit the social situation. They are likely to be more influenced by ads that focus on a product's brand image, as it relates to how they are perceived by others.

Individuals Who Are High in Self-Monitoring Are More Likely Than