Social psychologists distinguish between two major routes to persuasion: central and peripheral. These terms are more or less interchangeable with the terms ____, respectively.

Question

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The central route to persuasion involves systematic processing of information, where individuals carefully evaluate the arguments and evidence. The peripheral route involves heuristic processing, where individuals rely on superficial cues or heuristics rather than systematically analyzing the content.

Social Psychologists Distinguish Between Two Major Routes to Persuasion: Central