Health Access Pro.rolls out an innovative nurse-on-call information system available online. The product is not widely accepted because patients don't see the need for such a service. This situation represents a failure in which aspect of implementing the marketing concept?

Question

Quizplus · Accepted Answer

The failure in this situation is in implementing the first step of the marketing concept which is to determine customer needs through an information system. If the company had done proper research to understand the needs and wants of their target market before developing the product, they would have been able to create a service that addresses a real need and is therefore more likely to be accepted by patients.