Mrs. Baird'sintroduced a new bread made with light whole wheat and packaged in smaller loaves as a response to the number of health-conscious customers who live alone. In this case, Mrs. Baird'swas most likely following the ________.

Question

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The marketing concept focuses on meeting the needs and wants of customers, and it appears that Mrs. Baird's introduced the new bread in response to the demand from health-conscious customers who live alone. The selling concept focuses on aggressive sales techniques, the production concept on maximizing efficiencies in production, the customer concept on building strong relationships with customers, and the retailing concept on creating a positive shopping experience. None of these concepts seem to be the primary driving force behind the introduction of the new bread.

Mrs Baird'sintroduced a New Bread Made with Light Whole Wheat