Shima's employer is currently developing a new marketing strategy. The top managers have developed the marketing strategy and have given it to Shima so that she can now develop an implementation plan. Shima's company will most likely end up with which type of strategy?
A)Decentralized
B)Centralized
C)Rigid
D)Intended
E)Realized

Question

Quizplus · Accepted Answer

The fact that the top managers have developed the marketing strategy and given it to Shima to develop an implementation plan suggests a centralized strategy in which decision-making power is centralized at the top of the organization.

Shima's Employer Is Currently Developing a New Marketing Strategy