The American Eagle chain of retail stores has a reputation as one of the "coolest" brands according to Teen Research Unlimited. Their stores feature quality merchandise, the latest trends, must-have styles, and the hottest deals for its shoppers. The retail stores are typically found in shopping malls across the country and are comfortable places to shop-featuring interesting displays, pop music, and bright lights. American Eagle's selection of denim is the most popular product appealing to both genders and has helped them achieve double-digit growth. Which of the following would most likely be the "best" target market for American Eagle?
A)Men and women aged 40 to 60
B)Children aged 12 or under
C)Mand women aged 16 to 22
D)Active seniors-men and women aged 61 or older

Question

Quizplus · Accepted Answer

The language used in the description of American Eagle suggests that it caters to a younger demographic. The fact that their selection of denim is popular with both genders supports this idea further. Therefore, the best target market for American Eagle would be men and women aged 16 to 22.

The American Eagle Chain of Retail Stores Has a Reputation