Jonathon's Coffee Shop wants to increase customer satisfaction. Currently, only 75% of customers indicate they are satisfied with the services offered. In the next six months, it plans on implementing a number of changes to improve its services. Jonathon's Coffee plans to implement a survey at the end of the six-month period to determine whether customer satisfaction has improved. Jonathon's wants 90% of its customers to indicate they are satisfied with its service. This is an example of a ________________.
A)core competency
B)strategic window
C)marketing plan
D)marketing objective
E)marketing control

Question

Quizplus · Accepted Answer

This is an example of a marketing objective because it is a specific, measurable goal that the marketing team is aiming to achieve within a specific timeframe.

Jonathon's Coffee Shop Wants to Increase Customer Satisfaction