Pepsi executives realized that more consumers are concerned with health. It has since expanded into the bottled water and bottled juice markets. This is an example of a firm identifying and capitalizing on a
A)market opportunity
B)core competency
C)competitive advantage
D)strength
E)marketing strategy

Question

Quizplus · Accepted Answer

The expansion into bottled water and bottled juice markets shows Pepsi identifying a market opportunity related to consumers' increased concern with health.

Pepsi Executives Realized That More Consumers Are Concerned with Health