Which one of the following statements about marketing information technology is true?

Question

Quizplus · Accepted Answer

Marketing information systems typically include databases to store and manage large amounts of data related to customers, competitors, and the market environment. Option A is incorrect because Big Data refers to large volumes of structured and unstructured data, not just financial data. Option C is incorrect because the Internet can provide both qualitative and quantitative data depending on the type of information gathered. Option D is incorrect because social media is a type of data source, not a decision support system. Option E is incorrect because Big Data is not limited to numerical data and can also include text, images, and videos.

Which One of the Following Statements About Marketing Information Technology