Apple is known for product innovation and the creation of products that meet needs consumers didn't realize they had, such as using an iPad to easily access the Internet, read books, and play games. In order to develop and deliver products to consumers that are high in value and successful, the firm implements a variety of ________ activities in order to stay abreast of consumer trends and preferences, and to determine the potential for success of new products.

Question

Quizplus · Accepted Answer

Apple uses marketing research activities to stay aware of consumer preferences and trends, and to evaluate the potential success of new products. This helps them create products that are valuable and successful in the market. Additionally, they may also use competitive intelligence activities to stay aware of what their competitors are doing in the market. However, econometric analysis and employee engagement activities may not be directly relevant to product innovation and development at Apple.

Apple Is Known for Product Innovation and the Creation of Products