The marketing department at Kroger is using software to measure and interpret the effectiveness of a new promotional campaign it launched on sustainable seafood. It wants to evaluate the return on investment of the campaign and make changes to the campaign if needed. Which tool is Kroger most likely using?

Question

Quizplus · Accepted Answer

Marketing analytics is a tool that helps in measuring and interpreting the effectiveness of marketing campaigns. It can provide insights into the return on investment of a campaign and recommend changes if needed. Therefore, Kroger is most likely using marketing analytics to evaluate the effectiveness of its sustainable seafood promotional campaign. Statistical analysis, databases, marketing decision support system, and single-source data can also contribute to marketing analytics, but they are not the primary tool for measuring and interpreting the effectiveness of a marketing campaign.

The Marketing Department at Kroger Is Using Software to Measure