Home Aura sells expensive custom-made draperies, bedding, and accessories through sales representatives who are also interior designers. It also has another, slightly less expensive line that it sells through stores such as Nordstrom's and Saks Fifth Avenue. Home Aura is most likely using a(n) ____ targeting strategy.
A)differentiated
B)undifferentiated
C)concentrated
D)homogeneous
E)heterogeneous

Question

Quizplus · Accepted Answer

Home Aura is targeting two different segments with two different product lines - one through sales representatives who are also interior designers and the other through high-end department stores. This is an example of a differentiated targeting strategy where the company targets multiple segments with different offerings.

Home Aura Sells Expensive Custom-Made Draperies, Bedding, and Accessories Through