Alps Ski Co is looking for new markets for both its brick and mortar retail stores and its catalog division. Alps Ski Co would most likely use a(n) ______ base for market segmentation of its stores and a(n) ______ base for market segmentation of its catalog division.
A)behavioristic; geographic
B)geographic; demographic
C)demographic; psychographic
D)environmental; demographic
E)geographic; behavioristic

Question

Quizplus · Accepted Answer

For brick and mortar retail stores, geographic segmentation is used to target customers based on location. For catalog division, behavioristic segmentation is used to target customers based on their purchasing behavior and preferences.

Alps Ski Co Is Looking for New Markets for Both