Chevrolet is producing a new seven-passenger van with all-wheel drive. Which of the following would be the best variables for segmenting the market for this new model?
A)Gender and age
B)Geographic location and family life cycle
C)Income and geographic location
D)Family life cycle and gender
E)Geographic location and gender

Question

Quizplus · Accepted Answer

The best variables for segmenting the market for a seven-passenger van with all-wheel drive would be geographic location and family life cycle. Geographic location can be a significant factor in determining whether all-wheel drive is necessary, as those living in areas with harsh winters or mountainous terrain may be more likely to require this feature. The family life cycle is also important as families with multiple children or those who frequently travel with extended family or friends would be the target market for a seven-passenger van.

Chevrolet Is Producing a New Seven-Passenger Van with All-Wheel Drive