Your marketing team is having a brainstorming session to finalize your target marketing strategy. To make sure all team members are on the same page, you make the following statement to keep the discussions focused:
If we determine that the needs of the customers we are targeting are ______________, then we need to pursue a _______________ targeting strategy.
A)homogeneous; undifferentiated
B)heterogeneous; undifferentiated
C)heterogeneous; concentrated
D)homogeneous; correlated
E)homogeneous; concentrated

Question

Your marketing team is having a brainstorming session to finalize your target marketing strategy. To make sure all team members are on the same page, you make the following statement to keep the discussions focused: ​
If we determine that the needs of the customers we are targeting are ______________, then we need to pursue a _______________ targeting strategy.
A)homogeneous; undifferentiated
B)heterogeneous; undifferentiated
C)heterogeneous; concentrated
D)homogeneous; correlated
E)homogeneous; concentrated

Quizplus · Accepted Answer

If the needs of the customers are homogeneous, meaning they are similar, then an undifferentiated targeting strategy is appropriate. This strategy treats the market as a whole, aiming at the broadest audience possible because their needs do not vary significantly.

Your Marketing Team Is Having a Brainstorming Session to Finalize