In the consumer buying decision process, a buyer will search his or her memory for information about products that might solve the problem they have identified in the
A)internal search.
B)external search.
C)evoked search.
D)purchase phase.
E)postpurchase phase.

Question

Quizplus · Accepted Answer

The process described is known as an internal search, where the buyer retrieves information from personal memory to identify possible products that could solve their problem. The external search involves seeking information from external sources such as friends, family, advertising, or online reviews. Evoked search is when the buyer considers the brands or products they are already familiar with. The purchase phase is when the buyer makes the final decision and actual purchase transaction. The post-purchase phase is when the buyer evaluates their satisfaction with the purchase decision.

In the Consumer Buying Decision Process, a Buyer Will Search