Seo-yeon is beginning to wonder if she has made the right decision about purchasing a new HP laptop after she sees a friend with a new Dell. Seo-yeon's doubt whether she made the right decision occurs during the ___________ of the buying decision process.
A)cognitive dissonance phase
B)purchase phase
C)evaluation of alternatives phase
D)information search phase
E)postpurchase evaluation phase

Question

Quizplus · Accepted Answer

Seo-yeon's doubt about her purchase decision occurs during the postpurchase evaluation phase, where consumers reflect on their purchase and assess satisfaction.

Seo-Yeon Is Beginning to Wonder If She Has Made the Right