When influencers fail to disclose a connection to a brand they promote, they may be charged with
A)deceptive advertising.
B)online fraud.
C)identity theft.
D)misappropriation of intellectual property.
E)extortion.

Question

Quizplus · Accepted Answer

Failing to disclose a connection to a brand while promoting it qualifies as deceptive advertising, as it can mislead consumers into believing that the influencer's endorsement is unbiased. The Federal Trade Commission (FTC) has guidelines that require influencers to disclose any material relationships with brands when promoting their products or services online. Failure to comply with these guidelines can lead to disciplinary action, including fines or legal penalties.

When Influencers Fail to Disclose a Connection to a Brand