Global marketers such as PepsiCo have embraced technology that enables them to form better relationships and communicate with customers. One of the benefits of e-marketing that Pepsi enjoys is that
A)marketers and customers can share information.
B)e-marketing generates more revenue for the firm.
C)e-marketing is simple and easy to use.
D)e-marketing can be implemented without using advertising agencies.

Question

Quizplus · Accepted Answer

E-marketing allows marketers and customers to share information, which can help in developing better relationships and communication between them. This allows Pepsi to understand their customers' needs and preferences better, resulting in more targeted marketing strategies and increased customer satisfaction. While e-marketing may generate more revenue and be easier to use, these benefits are not highlighted in the given context. The option D is not relevant to the given context.

Global Marketers Such as PepsiCo Have Embraced Technology That Enables