Elizabeth works as the purchasing agent for the business department at the local college. One of the staff members has asked her to order a new desk chair because the stuffing is coming out of her old one. Elizabeth approves the purchase, and the school buys the desk chair. The more Elizabeth researched the chair, however, the more impressed she became. Elizabeth suffers from back problems, and this desk chair had a number of adjustment settings and strong cushioning. Elizabeth operates her own small consulting business from her home office in her off-hours. The chair she currently has for her desk in the office is highly uncomfortable. Despite its expense, Elizabeth decides to purchase the chair for her home office. The first purchase is a _____________, and the second purchase is a ____________________.
A) business; consumer
B) consumer; consumer
C) business; business
D) consumer; business
E) industrial; consumer
Correct Answer:
Verified
Q2: Discuss some of the issues a marketer
Q12: Discuss the implications for a firm's marketing
Q323: Tia loves new electronic products, but she
Q324: Granny's Cookie House sells cookies, pastries, and
Q326: Tyler totals his car and spends two
Q330: For which of the following products would
Q349: Naked Juice, a subsidiary of PepsiCo, was
Q350: Ritz-Carlton is known for its customer service-so
Q351: Scentsy introduced new products made for the
Q368: Barbasol Shaving Cream products come in similar-shaped
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents