Tia loves new electronic products, but she also wants to make sure she gets a good value for her money. Therefore, she waits a few months after a product is introduced to see whether all the kinks are worked out. In the meantime, she reads ratings and reviews. She also turns to her friend Jimmy, who is one of the first people to adopt and test out new products. She relies heavily on Jimmy's recommendations. When she is satisfied as to its value, she usually buys the product. Tia most likely fits into which category?
A)Early adopter
B)Early majority
C)Innovator
D)Late majority
E)Laggard

Question

Quizplus · Accepted Answer

Tia's behavior of waiting a few months after a product is introduced, reading ratings and reviews, and relying on recommendations from an early adopter (Jimmy) before making a purchase aligns with the characteristics of the "Early Majority" category. This group tends to adopt new products after a degree of proven functionality and reliability, unlike Innovators or Early Adopters who are the first to try new products.

Tia Loves New Electronic Products, but She Also Wants to Make