Tyler totals his car and spends two days recuperating in the hospital. After he gets out, he knows he needs a new vehicle. Tyler's old car was an Audi that he loved. There is no Audi dealership in his city. Although there are many less expensive vehicles to purchase, Tyler convinces his friend to drive more than 50 miles to a much larger city so that he can purchase a new Audi. For Tyler the hospital stay was a(n) ______________ product, while his purchase of the Audi is a ______________ product.
A)unsought; shopping
B)shopping; specialty
C)convenience; shopping
D)unsought; specialty
E)specialty; specialty

Question

Quizplus · Accepted Answer

The hospital stay is an unsought product because it's not something Tyler planned or wanted, similar to emergency services or products we hope we never need. The Audi is a specialty product because Tyler has a strong preference for this specific brand and is willing to make a significant effort to obtain it, indicating a high level of brand loyalty and perceived uniqueness of the product.

Tyler Totals His Car and Spends Two Days Recuperating in the Hospital