When Jamie and Cayden are planning their honeymoon, their travel agent tells them that if they buy a special package, their trip to Paris will include meals, tickets to the theater, and a rental car in addition to airfare and a hotel. This is an example of the use of
A)multiple-unit pricing.
B)bundle pricing.
C)reference pricing.
D)price lining.
E)price packaging.

Question

Quizplus · Accepted Answer

The scenario describes bundle pricing, where the travel agent is offering a package deal that includes multiple products or services for a single price. The package includes airfare, hotel, meals, tickets to the theater, and a rental car, all for a bundled price.

When Jamie and Cayden Are Planning Their Honeymoon, Their Travel