Price leaders, comparison discounting, and special-event pricing are applications of
A)psychological pricing.
B)professional pricing.
C)product-line pricing.
D)periodic discounting.
E)promotional pricing.

Question

Quizplus · Accepted Answer

Price leaders, comparison discounting, and special-event pricing are all strategies under promotional pricing, which involves temporarily reducing the price of a product or service to attract customers and increase sales. Psychological pricing focuses on the psychological impact of pricing on customers, professional pricing involves pricing based on perceived value or expertise, product-line pricing involves setting different prices for different products within a product line, and periodic discounting involves offering discounts during certain periods or seasons.

Price Leaders, Comparison Discounting, and Special-Event Pricing Are Applications of