Products such as light bulbs, canned soft drinks, and ice cream sandwiches are usually priced using ______, which usually results in a ____.
A)multiple-unit pricing; lower per unit price
B)reference pricing; lower per unit price
C)multiple-unit pricing; more convenient package
D)bundle pricing; lower per unit price
E)bundle pricing; more convenient pack

Question

Quizplus · Accepted Answer

Products such as light bulbs, canned soft drinks, and ice cream sandwiches are usually priced using multiple-unit pricing, which means that customers pay less per unit when they buy more units. This pricing strategy is used to encourage customers to buy more products at once, which can lead to increased sales and revenue for the business.

Products Such as Light Bulbs, Canned Soft Drinks, and Ice