Len is planning three sales during the third quarter of the year at Toys "R" Us. The first is at the beginning of the school year, the second is the week before Halloween, and the third is Black Friday. These sales would be considered to be
A)psychological pricing.
B)calendar discounting.
C)sales promotion pricing.
D)special-event pricing.
E)captive pricing.

Question

Quizplus · Accepted Answer

The three sales events mentioned (beginning of school year, week before Halloween, and Black Friday) are all specific events and not regular pricing strategies, making them special-event pricing.

Len Is Planning Three Sales During the Third Quarter of the Year